You only have one shot to make a killer first impression, so you need words that instantly resonate with your ideal client. In fact, research shows that you have less than 10 seconds to clearly communicate your value proposition (i.e., why the hell your readers should care about you and what you do) before consumers click away from your site.
Oof. That’ll put things into perspective, won’t it?
So, how do you capture (and keep) the attention of your dreamiest ideal clients? Through strategic, compelling copy that is DRIPPING with your specific personality. Because not only do consumers want to know what you can do for them, they also want to FEEL something when they engage with you—to be so drawn into your words that they feel like they’re talking to or reading about a friend.
Alexa, play, "Let's Get It Started" by the Black Eyed Peas. 😎
The Copy Power Hour is your chance to ask me all your burning questions, bounce ideas off each other, and get an expert's take on how to improve your messaging so it does more of what it's supposed to do—convert.
Perfect for the entrepreneur who's seeking clarity around their messaging, their content, or how to sell their offers. Maybe you're not 100% sure what your copy needs, you just know it needs HELP. Or, perhaps you're considering venturing out of DIY-land and into the world of outsourcing, and want to pick a copywriter's brain.
Here's what you get:
• Pre-call questionnaire
• 60-minute Zoom call and recording
• Recap document with recommendations and feedback
Examples of topics we can chat about:
• What to include in your web or sales page
• How to make your copy sound more like you
• A mini copy audit, where we review some of your copy together in real-time
• Brainstorming your unique special sauce, mission statement, tagline, etc.
We’re talking about the virtual home for your brand or offer—the cozy corner of the internet where people go to learn what you’re all about. When you read your copy, I want you to think, “Hoooooly moly, this is me!” You deserve to be fully seen and celebrated through copy that’s uniquely you (and that captivates your readers and turns them into loyal customers).
Here’s what’s included:
• In-depth questionnaire to unlock your brand, voice, mission, ideal client, and more
• Strategy call to formulate a game plan and make sure we’re on the same page
• Web copy wireframe and/or communication with designer
• Hot n’ fresh copy delivered via Google Doc
• 1 round of edits so we get things just right
• Closing call to answer questions, review finished copy together, and pop metaphorical (or literal) champagne
I’m your gal for email copy, whether you need a captivating and inviting welcome sequence or a sales-driven (but not salesy) launch sequence. I’ll write compelling, engaging emails written in your voice to your ideal clients. (Hellooooo, know/like/trust factor. 😍)
What you get:
• In-depth questionnaire to gain clarity on your brand, voice, your offer, and your ideal client
• Delicious and enticing email copy complete with subject lines and preview text, delivered via Google Doc
• 1 round of edits so we get things just right
• Optional closing call to answer questions and make sure you’re ready to send
EVERY TIME I INVEST WITH AUDREY, I KNOW THAT MY COPY IS HANDLED.
I FEEL LIKE SHE ACTUALLY CARES ABOUT MY BUSINESS, WHICH IS SO HARD TO COME BY. I’VE ALWAYS HAD A HARD TIME FINDING CONTRACTORS THAT TRULY FIT WITHIN MY BUSINESS, BUT WORKING WITH AUDREY HAS GIVEN ME SO MUCH RELIEF KNOWING THAT I DON’T EVER NEED TO WORRY. SHE ALWAYS GETS MY BRAND VOICE PERFECTLY. SHE’S WORTH EVERY PENNY!
AUDREY WILL FIND THE BEST IN YOU, BRING IT OUT, AND THEN WRITE ABOUT IT.
SHE POURS HER HEART AND SOUL INTO FIGURING OUT WHO YOU ARE AS A PERSON AND A BUSINESS OWNER, AND SHE FINDS YOUR TRUE, GENUINE VOICE. NOW, I AM SUPER EXCITED ABOUT MY BUSINESS AND CAN FOCUS ON WHAT I LOVE! I NOW HAVE MORE CONFIDENCE THAT I CAN RAISE MY PRICES… IT WAS SUCH A GREAT INVESTMENT!
You know you have something that can change the lives of the people who need it. You’ve poured your blood, sweat, tears, and maybe some spilled iced coffee into your brand, and that’s no small feat.
Now, the only thing left to do is secure rock-solid messaging that’s as red-hot as your offer. Imagine if you woke up tomorrow to an inbox full of Stripe or Paypal notifications, or emails from dream clients begging to work with you.
Your unique magic + fire 🔥 copy = Everybody wins
So if you’re ready to kick things up a notch, then go ahead and picture me perched on the countertop with champagne in one hand and a big, fat high five for you in the other, and let’s. freaking. go.