In this free, 7-page resource and workbook, you'll learn the key components of a compelling, connection-building About page. You'll also find copywriter-level examples and prompts to guide your writing process.

What people are saying: 
“This is GOLD. The tips are simple and straightforward, and feel very actionable (not like I’ve just opened a can of worms and am totally out of my depth.)”

The About Page Roadmap

Are you using Instagram to market your business? Analyzing your post reach, engagement, and more can help you better understand what content is resonating with your dream clients.

With this free, editable Google Sheet, you can track post performance and overall profile insights, making pulse-checking your wins and opportunities a breeze!

Instagram Analytics Tracker

HERE YOU’LL FIND RESOURCES THAT ACTUALLY SERVE YOU, SANS FLUFF—FROM FREE TOOLS TO RECS AND REFERRALS AND LOTS OF THE GOOD STUFF IN BETWEEN.

Your mission statement communicates your brand’s purpose and direction, and is foundational in shaping the future of your business. 

This free resource helps you generate an impactful, lasting mission statement that represents your business well. 

Ready to tell the world what you’re all about? 

Mission Statement Generator

referrals

J. Ashley
Innovations

RM Brand Photography

DOT. Print
Design

Business Tools & Educational Resources

Coach-Boss Energy - If you’re a coach or service provider, cozy in for business-school-meets-happy-hour vibes with your very own pocket-sized MBA, Lindsay Sacco. Enjoy interviews with industry experts, actionable tips and best practices, and allll the “Woah, I need to write that down,” insights.

Fully Free with Taylor Lee - A podcast for ambitious and passionate online business owners who are ready to increase their income, stop setting ceilings for how good things get to be, and live life fully free. 

The Jasmine Star Show - This conversational business podcast explores what it really means to turn your passion into profit, providing tactical tips to empower you to build a brand, market it on socials, and create a life you love.

The HypeGal Podcast - Copywriter and marketer Karsen Murray provides practical and digestible tips on the foundations of marketing (read: your messaging, your copy, email marketing, etc.).

Podcasts I’m Loving

Market Research to Nail Your Content Creation Mini-Course with Lindsay Sacco
Market research is the backbone of creating and promoting an irresistible offer. When you implement proven market research strategies into your biz, you’ll have your clients saying "She's speaking directly to ME!" 

The Content Collective by Serve & Scale
Are you a done-for-you service provider who struggles to create high-converting social media content? Allow me to introduce you to my personal secret weapon, The Content Collective. This monthly membership is a vault of countless captions, prompts, graphics, and trainings on how to show up and sell on Instagram. 

Generating Powerful (high-converting) Testimonials Done-for-You Guide
Positive client reviews can boost your conversion rates by 270%. Copywriter Kaili Meyer (Copy by Kaili) makes it simple to generate impactful, honest testimonials with done-for-you questions, prompts, and email templates.

Dubsado Business Management Solution
I use Dubsado to manage leads and client projects, send questionnaires and forms, send and receive invoices, communicate with clients, and much more! Click the link above and use code AWC20 at checkout for 20% off your subscription.

Trello
Trello is a visual collaboration tool that enables you to organize and prioritize projects in a flexible, easy-to-manage way. I’ve used Trello as a project management system, an elevated to-do list, and a collaborative tool to communicate with a team!

Grammarly
This Google Chrome extension scans your text for common grammatical mistakes (like misused commas) and complex ones (like misplaced modifiers), allowing you to write with confidence.

Resources + Biz Tools

Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller
Learn how to capture your customer’s attention with clear, effective marketing messages. This book uncovers the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand and act on it, and how to create the most effective messaging for websites, brochures, and social media.

Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert
With profound empathy and radiant generosity, Gilbert offers potent insights into the mysterious nature of inspiration. Balancing between soulful spirituality and cheerful pragmatism, she discusses the attitudes, approaches, and habits we need in order to live our most creative lives.

You Are a Badass at Making Money by Jen Sincero
You Are a Badass at Making Money will launch you past the fears and stumbling blocks that have kept financial success beyond your reach. Drawing on her own transformation, Jen Sincero channels the inimitable sass and practicality, combining hilarious personal essays with bite-size, aha concepts that unlock earning potential and get real results.

Do Less: A Revolutionary Approach to Time and Energy Management for Ambitious Women by Kate Northrup
This is a practical and spiritual guide for learning how to have more by doing less. As opposed to focusing on "fitting it all in," time management, and leaning in, as so many books geared at ambitious women do, this book embraces the notion that through doing less women can have—and be—more.

Chillpreneur: The New Rules for Creating Success, Freedom, and Abundance on Your Terms by Denise Duffield-Thomas
Denise Duffield-Thomas, money mindset coach and best-selling author, will show you how with her trademark humor and down-to-earth wisdom. In this book, she shares invaluable business advice and counter-intuitive millionaire mindset lessons (no blood, sweat, or tears necessary) which will set you on the path of abundance - without all the hard work.

Books on my Shelf

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